Product Marketing at Twitter (Tweets, Media, & Video)
Marketing and Advertising | San Francisco Bay Area, US
Product marketer at Twitter, leading consumer tweets, photos, videos, & Periscope. Former brand manager at Pepsi, Starbucks, and Facebook. Yale (BA, Cum Laude) and Stanford (MBA, Arjay Miller Scholar) alum.
Led conception, production, and distribution of Pepsi MAX's "Uncle Drew"--a branded video featuring NBA star Kyrie Irving. The 5-minute video has received over 35 million views on YouTube and was the second-most watched ad online of 2012, according to AdWeek. Received Silver Cannes Lion in Branded Content & Entertainment.
Brand management experience for Pepsi, Starbucks, and Facebook. Received two Cannes Lions ("Uncle Drew" branded video), an Event Marketer Gold Award (Pepsi MAX at SXSW), a Chief Marketer PRO Award (Jeff Gordon and Pepsi MAX's "MAX It Now"), and a Mobile Marketing Association Innovation Award (Pepsi MAX and IntoNow).